Media Curriculum

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Media Curriculum

The Media Curriculum – Years 9-11

A report in January 2016 revealed: ‘The UK’s creative industries are now worth a record £84.1 billion to the UK economy’, generating nearly £9.6 million per hour!

“The creative industries are one of the UK’s greatest success stories, with British musicians, artists, fashion brands and films immediately recognisable in nations across the globe. Growing at almost twice the rate of the wider economy […] our Creative Industries are well and truly thriving and we are determined to ensure its continued growth and success.” (Department of Culture)

At St Ives School, we strive to provide our students with opportunities to learn about a range of creative industries. Whether our young people aspire to work in journalism, advertising, PR, broadcasting, publishing, photography, graphic design, animation, film making, computer games design, the music industry, ICT, teaching or web design, GCSE Media Studies offers a challenging course that teaches valuable technical, analytical and creative skills.

We begin teaching GCSE Media Studies in Year 9. During this first year, students are introduced to four key media concepts: audience, representation, media language and institutions, exploring these concepts through a range of different mediums.  Year 9 students taking GCSE Media Studies in September 2016 will begin the new GCSE specification. Assessment for the new-style GCSE course will be 30% controlled assessment and 70% exam.

Year 10 and 11 students follow the current AQA Media Studies course. The course encourages students to analyse and critique the media, skills that may be applied to GCSE English too – students often do better in English when they take Media Studies as well.

In Year 10, students complete two out of three controlled assessments. The first unit encourages students to explore web-based media such as websites. The second controlled assessment task is a cross media study that focuses on the promotion of music. Students will investigate how the media uses synergy and convergence to reach a larger target audience before finally creating their own promotional material for a music artiste.

In Year 11, students complete their final controlled assessment, a practical production task involving researching, planning, creating and evaluating their own advertising and marketing campaign. Students also begin studying for the exam topic (the topic changes every year). Assessment for this course is 60% controlled assessment and 40% exam.

The Media Curriculum – Years 9-11

Year 9 Introduction to the four key concepts in Media

 

Advertising and Marketing – a introduction to promotional campaigns

 

Print Media – Magazines

 

Introduction to Film Broadcast Media – Radio
Year 10 Assignment 1

Web-Based Media

Analytical Task

 

 

Assignment 1

Web-Based Media

Research, Planning and Presentation Task

 

Assignment 2  

Cross-Media Platforms: Promotion of Music

Analytical Task

Assignment 2

Cross-Media Platforms: Promotion of Music

 

Research, Planning and Presentation Task

Year 11 Assignment 3

Practical Production and Evaluation

Advertising and Marketing

Research and Planning Task

 

 

Assignment 3

Practical Production and Evaluation

Advertising and Marketing

Construct and Evaluation Task

 

 

Unit 1:

Investigating the Media

Based on pre-release topic (changed annually)

External Assessment

 

Revision